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We pull publicly available data from Instagram — follower counts, likes, comments, post frequency. No one needs to log in or share credentials.

Once a day, usually around 8 AM. The last sync time shows up on the Overview page.

Yep — head to Competitors, hit the card for a new account and add the handle. We can track up to 10 at a time.

It's (likes + comments) divided by followers, times 100. Basically how much of the audience actually interacts with a post.

Go to Reports and hover any row — you'll see a Download link. They're auto-generated at the start of each month.

DM Ella on Slack or drop a message in #marketing-tools. Usually it's a sync glitch and fixes itself next day.